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Fazenda Sertão is located in Carmo de Minas in Brazil - a mountainous area known for having ideal weather conditions for growing premium coffees. All the coffees are grown facing the tops of the farm’s hills, where it’s sunny and ventilated. This allows for uniform ripening and reduces the risk of fungi, meaning the overall quality of the coffee is much higher.
Fazenda Sertão owners, José Isidro Pereira and his wife Nazareth Dias Pereira were married in 1949. José actually graduated from dentistry and practiced as a dentist for three years. He then returned to the Sertão farm, when he inherited it from his mother.
Now, the couple’s children, Francisco, Luiz Paulo, Glycia and Sandra, each help run the business and contribute greatly to its development. As Fazenda Sertão continues to grow, José’s and Nazareth’s grandchildren are also now involved in the entire coffee chain.
We have a lot of snakes. It’s something our workers really need to be careful of.
I’d like to be a Cup of Excellence winner again.
My life, my family and my business all revolve around coffee.