Our Mission

Our Mission

Demand for coffee is greater than ever before, but the people at the heart of the industry are losing out. Discover why we’re calling time on commodity coffee and join our revolution!

If it’s broke, let’s fix it

2 billion cups of coffee are consumed each day. We’re a nation of caffeine lovers, but beyond the flat whites and cafetieres, something devastating is unfolding at source. Low wages, complex supply chains, bargain beans and climate change are just a few of the problems threatening the future of coffee farming today. The industry is broken and farmers are losing out. We’re on a mission to fix it.

If it’s broke, let’s fix it

2 billion cups of coffee are consumed each day. We’re a nation of caffeine lovers, but beyond the flat whites and cafetieres, something devastating is unfolding at source. Low wages, complex supply chains, bargain beans and climate change are just a few of the problems threatening the future of coffee farming today. The industry is broken and farmers are losing out. We’re on a mission to fix it.

Taking action, one bag at a time

It takes the average farmer 3 years to produce speciality coffee. Despite this, 70% of farmers worldwide are living below the poverty line. From farm to customer, there are roughly 10 middle parties in the supply chain. Too often, this system leaves hardworking farmers with crumbs. Enough is enough. We’re taking action through direct trade, paying great prices for great coffee, long-term relationships and sustainable farming practices.

Taking action, one bag at a time

It takes the average farmer 3 years to produce speciality coffee. Despite this, 70% of farmers worldwide are living below the poverty line. From farm to customer, there are roughly 10 middle parties in the supply chain. Too often, this system leaves hardworking farmers with crumbs. Enough is enough. We’re taking action through direct trade, paying great prices for great coffee, long-term relationships and sustainable farming practices.

Where we are today

Since 2012, we’ve pledged to bring speciality coffee to the UK while making life better at source. Last year, we sourced coffee from 124 farms across 9+ origins and delivered 21 million cups of coffee across the UK. But we’re not done yet! Our dream is for the entire coffee industry to move to a direct trade model and for commodity beans to be a thing of the past. Read our latest Transparency Report to discover the power of making a Pact.

Read the report

Where we are today

Since 2012, we’ve pledged to bring speciality coffee to the UK while making life better at source. Last year, we sourced coffee from 124 farms across 9+ origins and delivered 21 million cups of coffee across the UK. But we’re not done yet! Our dream is for the entire coffee industry to move to a direct trade model and for commodity beans to be a thing of the past. Read our latest Transparency Report to discover the power of making a Pact.

Read the report

Join the revolution!

Fancy joining our crusade to make the industry a fairer, more sustainable place? Make a Pact to enjoy better coffee, and we’ll send you groundbreaking beans from every corner of the earth, lovingly grown by a community of 150+ farmers. The more coffee lovers we reach, the more farmers we can help and the more incredible coffee we can bring to your cups!

Create a Plan

Join the revolution!

Fancy joining our crusade to make the industry a fairer, more sustainable place? Make a Pact to enjoy better coffee, and we’ll send you groundbreaking beans from every corner of the earth, lovingly grown by a community of 150+ farmers. The more coffee lovers we reach, the more farmers we can help and the more incredible coffee we can bring to your cups!

Create a Plan