If you’re new to our coffee, you may have noticed that our dark roast coffees differ from those you’ll find from our high street chain competitors. They don’t have that almost-black, glossy look to them that you’d find in, say, a French roast.
We believe that roasting coffee beans too darkly can ruin the delicate flavours that are naturally present in the beans. When coffee beans are over-roasted, they lose many of their delicate aromatics and flavours, and instead take on a more bitter, burnt taste.
We believe that for coffees with a more chocolatey flavour profile, it’s important to roast coffee beans to a medium-dark roast, which brings out the best of the beans’ natural flavours. This results in a coffee that is smooth, balanced, and flavourful.
Of course, there are some people who prefer their coffee roasted darkly, especially when enjoyed with milk. If you’re one of those people, we’re not here to tell you that you’re wrong. But we do believe that there’s a lot to be said for enjoying coffee that has been roasted to bring out its natural flavours.