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Direct Trade

We’re proud of the fact we buy our coffee directly from the farmers. We're here to tell you why it matters.

What is Direct Trade?

Direct Trade means going to origin to source some of the world’s most incredible coffees. By meeting and negotiating with farmers directly, we're able to form personal long-lasting relationships, which means you can count on your favourite coffees returning to our menu with each harvest. Plus, having fewer steps in the process means better traceability, which is really important to us. With Direct Trade, Pact is able to create a direct link between the coffee producer and your cup of coffee at the end of the chain, and that’s pretty special.

Take a look at the diagram below to see how our sourcing policy differs from traditional coffee supply chains.

1
Farmer

Farmer

2
Mill

Mill

3
Shipping

Shipping

4
Roaster

Roaster

5
Delivered to you

Delivered to you

Why is Direct Trade so important to us?

Good beans don’t come cheap, but we’re okay with that. Specialty coffee producers take a lot of pride in their work and are keen to partner with companies who appreciate the quality of their coffee just as much they do. When farmers receive a fair price for their crop they gain the financial resources to maintain and even improve production methods and quality. And we’re proud to support the continued growth of sustainable, great-tasting coffee.

Fazenda Chapada, BrazilOur Head of Coffee, Will Corby, heads out to origin to bring you some of the finest coffees on the planet.
Our Head of coffee

Will says:

“Coffee’s ability to change people’s lives and improve local economies is huge. This is Pact’s goal, to get coffee consumers to understand the value in specialty coffee and the impact their choice to buy it can have in communities at origin. It’s a win-win: customers get a fantastic cup of coffee and that revenue supports the livelihood of the communities who grow it.”

Open and Honest

Pact was founded on a culture of openness and honesty. In everything we do, from our sourcing principles to our customer service policies, we are taking intentional steps towards making coffee a force for good.

Learn more in our  2016 Direct Trade and Social Impact Transparency Report.