FLAVOURED COFFEE: HOLD THE SYRUP

We want everyone to know that ‘coffee’ isn’t a flavour. It’s got as much variety as wine.

BROWSE COFFEES

FLAVOURED COFFEE: HOLD THE SYRUP

We want everyone to know that ‘coffee’ isn’t a flavour. It’s got as much variety as wine.

BROWSE COFFEES

ORIGINS BY TASTE

Where your coffee is grown has a huge effect on flavour - from the continent, country, region and even down to the farm.

Dark and chocolatey is what most people recognise as the flavour of coffee for one reason: that’s what Brazilian coffee tastes like. Because most coffee you’ll drink is Brazilian. But Ethiopia (birthplace of coffee) produces beans that are fruity, light and tea-like. It’s very variable, and it’s mainly down to the soil, altitude, climate, and weather events.

ARABICA OR ROBUSTA?

You’ve seen “100% Arabica!” emblazoned on packaging, but what does it actually mean? And what’s the alternative?

Arabica and robusta are just two of over 100 coffee species - the most popular ones, as it happens. Robusta is more... well, robust - high in caffeine, it’s more resistant to crop disease and insect damage. It’s also easier, and faster, to grow. That’s where the benefits end. Arabica is tastier, and will sell for much much higher prices - and it’s the only species we buy.

THE VARIETY OF VARIETIES

In each species of coffee, you have different varieties. And these all come with their own characteristics.

It’s sort of similar to tomatoes. Cherry tomatoes are very different to a salad tomato. So coffee variety affects flavour too! In Colombia, Castillo is one of the most-grown varieties. That’s because it’s disease resistant and high yielding. Whereas, in Rwanda it’s Bourbon - because it produces a high quality coffee and disease is less of a concern.