Coffee industry news
Key takeaways
Private label coffee is coffee that a business sells or serves under its own brand, rather than the roaster’s.
Across most industries, ‘private label’ describes a product made by one company and sold under a retailer’s name – supermarket own-brand ranges are the classic example. The buyer’s branding goes on the pack, and the maker usually stays in the background.
With private label coffee, you get a custom coffee with your name on it, without setting up your own sourcing and roasting operation or the cost that comes with it.
In the UK, private label coffee usually reaches buyers through a roaster or supplier rather than any packing line of their own.
Not quite, and the two are easy to mix up. ‘White label’ usually means a product that a maker sells on to several buyers, each of whom rebrands it as their own.
‘Private label’ tends to mean a product made specifically for one retailer to sell under its brand. In both cases, the original maker’s identity disappears from the pack.
Our offer is neither of those in the strict sense. When you brand coffee with Pact, you get Pact’s speciality coffee in Pact packaging, with your own label and artwork added on top.
It’s co-branding – your name sits alongside ours, not instead of it. We use ‘white label’ at Pact as a shorthand, but we think it’s more accurate to say you’re putting your brand on Pact coffee.
It starts with the coffee, not the label. You choose from Pact’s range – the earth’s best beans from the world’s best growers – and set up a business account.
From there, your account manager works with you on the label itself, taking your logo and artwork and turning them into a design that goes on each pack. The result is a custom coffee that looks like yours and tastes like ours.
Once the design’s signed off, we apply your label to Pact packaging and organise delivery on the schedule that suits you.
As usual, we roast the day before dispatch – so you get the coffee at its freshest.
The short version is: our coffee, our packaging, your branding, and someone to help you set it all up. In more detail, you get:
It’s built for UK businesses that buy coffee and want it to carry their name.
That covers offices after a better brew in the kitchen and a bit of brand presence on the counter, hospitality venues serving the very best, retailers stocking branded coffee beans on their shelves, and event teams looking for something memorable to hand out.
It’s outstanding speciality coffee with your branding on it, without the cost and complexity of building a coffee supply chain of your own.
If you already buy from us, your account manager is the person to speak to – they’ll walk you through the range and the label options, and confirm any minimums that apply.
If you’re new to Pact for business, you can get in touch through our business hub. We’ll set up an account and take it from there.
What’s the difference between white label and private label coffee?
In the trade, ‘white label’ means a generic product rebranded by whoever buys it, while ‘private label’ means a product made for a retailer to sell under its own name. Pact’s offer is a little different again – it’s our speciality coffee in Pact packaging, co-branded with your label.
Can I put my own branding on the coffee?
Yes. Your logo and artwork go onto a custom label that we apply to each pack, designed with your account manager.
Is it Pact coffee inside the pack?
It is. You’ll get the earth’s best beans from the world’s best growers – the label is yours, the coffee is Pact’s.
Who do I speak to about setting it up?
Your account manager, if you already buy from us. If you don’t yet, get in touch through our business hub and we’ll set you up.
What kinds of businesses use it?
Offices, hospitality venues, retailers, and event teams – broadly, any UK business buying coffee that wants its branding on the pack.
If you’d like yours to carry your name on coffee that’s roasted fresh and recognisably Pact, talk to your account manager or get in touch through our business hub. We’ll take it from there.
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Key takeaways
Private label coffee is coffee that a business sells or serves under its own brand, rather than the roaster’s.
Across most industries, ‘private label’ describes a product made by one company and sold under a retailer’s name – supermarket own-brand ranges are the classic example. The buyer’s branding goes on the pack, and the maker usually stays in the background.
With private label coffee, you get a custom coffee with your name on it, without setting up your own sourcing and roasting operation or the cost that comes with it.
In the UK, private label coffee usually reaches buyers through a roaster or supplier rather than any packing line of their own.
Not quite, and the two are easy to mix up. ‘White label’ usually means a product that a maker sells on to several buyers, each of whom rebrands it as their own.
‘Private label’ tends to mean a product made specifically for one retailer to sell under its brand. In both cases, the original maker’s identity disappears from the pack.
Our offer is neither of those in the strict sense. When you brand coffee with Pact, you get Pact’s speciality coffee in Pact packaging, with your own label and artwork added on top.
It’s co-branding – your name sits alongside ours, not instead of it. We use ‘white label’ at Pact as a shorthand, but we think it’s more accurate to say you’re putting your brand on Pact coffee.
It starts with the coffee, not the label. You choose from Pact’s range – the earth’s best beans from the world’s best growers – and set up a business account.
From there, your account manager works with you on the label itself, taking your logo and artwork and turning them into a design that goes on each pack. The result is a custom coffee that looks like yours and tastes like ours.
Once the design’s signed off, we apply your label to Pact packaging and organise delivery on the schedule that suits you.
As usual, we roast the day before dispatch – so you get the coffee at its freshest.
The short version is: our coffee, our packaging, your branding, and someone to help you set it all up. In more detail, you get:
It’s built for UK businesses that buy coffee and want it to carry their name.
That covers offices after a better brew in the kitchen and a bit of brand presence on the counter, hospitality venues serving the very best, retailers stocking branded coffee beans on their shelves, and event teams looking for something memorable to hand out.
It’s outstanding speciality coffee with your branding on it, without the cost and complexity of building a coffee supply chain of your own.
If you already buy from us, your account manager is the person to speak to – they’ll walk you through the range and the label options, and confirm any minimums that apply.
If you’re new to Pact for business, you can get in touch through our business hub. We’ll set up an account and take it from there.
What’s the difference between white label and private label coffee?
In the trade, ‘white label’ means a generic product rebranded by whoever buys it, while ‘private label’ means a product made for a retailer to sell under its own name. Pact’s offer is a little different again – it’s our speciality coffee in Pact packaging, co-branded with your label.
Can I put my own branding on the coffee?
Yes. Your logo and artwork go onto a custom label that we apply to each pack, designed with your account manager.
Is it Pact coffee inside the pack?
It is. You’ll get the earth’s best beans from the world’s best growers – the label is yours, the coffee is Pact’s.
Who do I speak to about setting it up?
Your account manager, if you already buy from us. If you don’t yet, get in touch through our business hub and we’ll set you up.
What kinds of businesses use it?
Offices, hospitality venues, retailers, and event teams – broadly, any UK business buying coffee that wants its branding on the pack.
If you’d like yours to carry your name on coffee that’s roasted fresh and recognisably Pact, talk to your account manager or get in touch through our business hub. We’ll take it from there.
