Why Pact chooses Direct Trade over Fairtrade
You’ve likely seen the Fairtrade logo. It’s a great start for ensuring a minimum price, but at Pact, we go much further with Direct Trade.
We work directly with the world’s best growers – building long-term partnerships that cut out the middleman to bring our customers an outstanding cup.
While the commodity market often leaves growers to lose money on a year’s crop,. Fairtrade is a vital safety net. But Direct Trade is a ladder for growers that flourish.
Through Direct Trade, we pay every grower at least 10% higher than the Fairtrade base price. In 2025, we paid growers, on average, 46% more than the Fairtrade base price.
How is speciality coffee grown?
To create coffee with the flavours and aromas deserved of ‘speciality’ status, it takes dedication, patience, and elite craftspeople.
On a speciality coffee farm, harvesting isn’t just about stripping a branch. It’s a meticulous process of selective picking. Workers go through the same trees multiple times, picking only the cherries that are at the perfect peak of ripeness – imagine picking just the reddest, juiciest strawberries from a field.
Speciality coffee is also free of defects, like bugs, sticks, and mould, making it not only better tasting, but better for you, too.
This dedication to quality is what creates the perfect brew. By connecting Pact customers directly with the world’s best growers, we can bring you the pleasurable morning ritual that you don’t find elsewhere.