Coffee grows all across the world, in countries situated between the Tropic of Cancer and the Tropic of Capricorn. It’s called the coffee belt. And each continent, country, and farm produces coffee that’s distinctive to its region. Most people think coffee just tastes of, well, coffee. We source from all over the earth to show you that’s just not true.
Buying direct from the farmer requires a lot of travelling - from Rwanda to Colombia, and Honduras to Kenya. Someone’s got to physically go to the coffee farms. And in our case, that person is our Head of Coffee - Will Corby. He spends two weeks from every month at origin - building and growing relationships with coffee producers.
Sometimes, it’s easy to find high quality coffee. At an auction, through word-of-mouth, or just sheer chance. Other times, Will looks for farmers that just want to grow better coffee. Their beans are fine, but they could be better. We help to turn commodity growers into speciality farmers - and that can change their lives.
Most of the coffee we buy isn’t a one-off purchase. We build long-term buying relationships with farmers, returning after each harvest to buy that year’s crop. If we give them training or investment, we can track the results. And as they sell coffee at higher rates, we can see their quality of life improve. And that’s priceless.