MULTIPLE ORIGINS. MAXIMUM VARIETY.
We source from eight different countries, and over 200 individual farms - because we believe that variety is everything.
Coffee grows all across the world, in countries situated between the Tropic of Cancer and the Tropic of Capricorn. It’s called the coffee belt. And each continent, country, and farm produces coffee that’s distinctive to its region. Most people think coffee just tastes of, well, coffee. We source from all over the earth to show you that’s just not true.
MEET HEAD OF COFFEE, WILL CORBY
It’s a unique job title. And it’s a demanding role - travelling around the world to source the best coffee around.
Buying direct from the farmer requires a lot of travelling - from Rwanda to Colombia, and Honduras to Kenya. Someone’s got to physically go to the coffee farms. And in our case, that person is our Head of Coffee - Will Corby. He spends two weeks from every month at origin - building and growing relationships with coffee producers.
SEARCHING FOR POTENTIAL
Like any area of expertise, being a great farmer takes practice, training and experience. What we do is seek out potential.
Sometimes, it’s easy to find high quality coffee. At an auction, through word-of-mouth, or just sheer chance. Other times, Will looks for farmers that just want to grow better coffee. Their beans are fine, but they could be better. We help to turn commodity growers into speciality farmers - and that can change their lives.
PLANS MADE TO MEASURE. PARTNERSHIPS MADE TO LAST.
Year after year, we return to the same farms to buy more coffee. The farmers get the security of a sale, and we get coffee that keeps getting better.
Most of the coffee we buy isn’t a one-off purchase. We build long-term buying relationships with farmers, returning after each harvest to buy that year’s crop. If we give them training or investment, we can track the results. And as they sell coffee at higher rates, we can see their quality of life improve. And that’s priceless.