Basically, coffees are ‘speciality’ if they’ve got no defects when unroasted and have been scored 80+/100 in taste tests by coffee experts. It’s about quality. These tests are extensive - marking coffees flavour, acidity, mouthfeel and more. These scores are a direct result of seriously hard work. Farmers constantly monitor and adjust growing practices, so next season’s crop is always better than the last.
It’s a cliché, but it holds up. You get what you pay for. We’re buying some of the best coffee in the world, so it stands to reason we’d cough up a price that reflects that. Premium rates, for a premium product. As a principle, we always pay 25-125% more than the Fairtrade price. And that’s because their rates are only a little above the commodity market.
It’s one of the most frequently traded products. And with almost 100 million cups drunk every day in the UK alone, you can see why. As with other commodities, the price per lb rises and falls frequently. Weather conditions, differences in expected crop production, or even traders short selling - these can all affect what coffee is worth.
Commodity grade coffee is basic. It’s homogenous, and falsely perpetuating the idea that coffee itself is a flavour. It’s also the result of farmers not having the money, resources, time, or training to grow higher quality crops. And the all-time low price of coffee means that’s self-perpetuating - as they’re not earning enough to cover the cost of even running their farm. So helping farmers escape that cycle is important to us.See more about the farms