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Our Head of coffee
"There are lots of super ripe apricot and baked apple flavours in this. I think it's the light but crisp apple acidity that really gets my imagination going. There's also this intense sweetness, which is what reminds me of ripe, baked fruits and refined sugar. The whole thing is held together by a heavy chewy mouthfeel."
Fazenda Sertão is located in Carmo de Minas in Brazil - a mountainous area known for having ideal weather conditions for growing premium coffees. All the coffees are grown facing the tops of the farm’s hills, where it’s sunny and ventilated. This allows for uniform ripening and reduces the risk of fungi, meaning the overall quality of the coffee is much higher.
Fazenda Sertão owners, José Isidro Pereira and his wife Nazareth Dias Pereira were married in 1949. José actually graduated from dentistry and practiced as a dentist for three years. He then returned to the Sertão farm, when he inherited it from his mother.
Now, the couple’s children, Francisco, Luiz Paulo, Glycia and Sandra, each help run the business and contribute greatly to its development. As Fazenda Sertão continues to grow, José’s and Nazareth’s grandchildren are also now involved in the entire coffee chain.
"We have been working with Pact coffee since 2014, putting care and attention into every lot of coffee we grow. We are very happy that our relationship with Pact has introduced our beloved coffee to thousands of coffee drinkers in the UK and that, through the premium prices paid for it, we have been able to make life better for thousands of people working on farms in Carmo de Minas."
"We have a lot of snakes. It’s something our workers really need to be careful of. "
"My life, my family and my business all revolve around coffee."
|PRODUCER||José Isidro Pereira and Nazareth Dias Pereira|
|TASTING NOTE||Apple and apricot|