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Fazenda Sertão

Fah-Zen-Dah Sur-Tay-Ow

About Fazenda Sertão

Our Head of coffee

Will says:

"There are lots of super ripe apricot and baked apple flavours in this. I think it's the light but crisp apple acidity that really gets my imagination going. There's also this intense sweetness, which is what reminds me of ripe, baked fruits and refined sugar. The whole thing is held together by a heavy chewy mouthfeel."

About the area

Fazenda Sertão is located in Carmo de Minas in Brazil - a mountainous area known for having ideal weather conditions for growing premium coffees. All the coffees are grown facing the tops of the farm’s hills, where it’s sunny and ventilated. This allows for uniform ripening and reduces the risk of fungi, meaning the overall quality of the coffee is much higher.

About the farmers

Fazenda Sertão owners, José Isidro Pereira and his wife Nazareth Dias Pereira were married in 1949. José actually graduated from dentistry and practiced as a dentist for three years. He then returned to the Sertão farm, when he inherited it from his mother.

Now, the couple’s children, Francisco, Luiz Paulo, Glycia and Sandra, each help run the business and contribute greatly to its development. As Fazenda Sertão continues to grow, José’s and Nazareth’s grandchildren are also now involved in the entire coffee chain.

A quick Q&A with the farmers, José Isidro Pereira and Nazareth Dias Pereira:

Tell us something about your farm that you could only know by working there…

We have a lot of snakes. It’s something our workers really need to be careful of.

What is your greatest ambition for the farm?

I’d like to be a Cup of Excellence winner again.

What does coffee mean to you?

My life, my family and my business all revolve around coffee.


ACIDITYMalic (Apple)
FLAVOURApple, apricot
PRODUCERJosé Isidro Pereira and Nazareth Dias Pereira
SWEETNESSRefined sugar
TASTING NOTEApple and apricot
VARIETALYellow Bourbon