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About Sertão

Our Head of coffee

Will says:

“The heavy bitterness of dark chocolate really stands out in this cup, offset perfectly by undertones of cherry, a jammy sweetness and a light almond note that trails into the aftertaste.”

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Our new pods

Pact Coffee pods are now 100% recyclable - the aluminium casing means all you need to do is rinse them, stack them, squeeze them and pop them in your recycling. But that’s not it. The new pods we’re using will keep your single estate, speciality coffee fresher than ever!

The outside may have changed, but the inside is still the same. World-class coffee, sourced through direct trade, and with the same range of flavour profiles we’ve always offered - that’s Pact Coffee.

About the area

Fazenda Sertão is located in Carmo de Minas in Brazil - a mountainous area known for having ideal weather conditions for growing premium coffees. All the coffees are grown facing the tops of the farm’s hills, where it’s sunny and ventilated. This allows for uniform ripening and reduces the risk of fungi, meaning the overall quality of the coffee is much higher.

About the farmers

Fazenda Sertão owners, José Isidro Pereira and Nazareth Dias Pereira were married in 1949. José actually graduated from dentistry and practiced as a dentist for three years. He then returned to the Sertão farm, when he inherited it from his mother.

Now, the couple’s children, Francisco, Luiz Paulo, Glycia and Sandra, each help run the business and contribute greatly to its development. And the farm is going from strength to strength - one of their coffees recently featured in our Gold Dust range, as a coffee produced from trees that are over 100 hundred years old!

As Fazenda Sertão continues to grow, José’s and Nazareth’s grandchildren are also now involved in the coffee chain and that is promising for the future of speciality growing.

A quick Q&A with the farmers, Nazareth Dias Pereira and José Isidro Pereira

Tell us something about your farm that you could only know by working there…

We have a lot of snakes. It’s something our workers really need to be careful of.

What is your greatest ambition for the farm?

We’d like our coffee to be a Cup of Excellence winner again.

What does coffee mean to you?

Our life, our family and our business all revolves around coffee.

Order a box

£19.95(free P&P)


ACIDITYMalic (Apple)
FLAVOURDark chocolate, cherry, almond
PRODUCERNazareth Pereira and José Isidro Pereira
TASTING NOTEDark chocolate, cherry, almond
VARIETALYellow Catuai, Yellow Bourbon, Red Bourbon
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